Coca-Cola M5

"For 05, Coca-Cola asked 5 design groups from 5 contintents to create and share visions of optimism.."

The result is www.them5.com, a website that despite it's corporate backing harps back to the early days of the internet and everything I oh so loved about it. The site features 5 different music videos, each highlighting the music of a different artist (The Flaming Lips, Guided By Voices, Towa Tei, Citizen Bird, Fischerspooner), and the talents of a different design company, each of which just happens to be from a different continent.

The result is a varied, electic, and excellent mix of music, vidoes, and design/animation techniques. The site design is lovely and user friendly, with some gorgeous flash that makes the visit worth it, alone. To top it off, each video is accompanied by a making of, information about both the artist and the design team, and is available for free download. Even better, Coca-Cola is kind enough to keep it's branding to a minimum, so much that one can easily forget that the evil corporate empire is the real backer of such a beautiful, wonderful, artist supporting site.

I wonder if they'll do something similar for '06?